MJSA has introduced a new Custom Jeweler membership category to help retailers take advantage of increasing demand for customized jewelry.
The affordably priced membership includes free subscriptions to the monthly MJSA Journal and quarterly MJSA Custom Jeweler; free archived articles from both publications; and discounts on the books of MJSA Press and other leading industry publications—including a significant discount on David Geller’s renowned pricing guide, Geller’s Blue Book to Jewelry Repair & Design. These informational resources facilitate peer-to-peer learning among MJSA’s community of custom jewelers and jewelry retailers, one of the key benefits of membership.
In addition, Custom Jeweler members will be able to use the MJSA logo as an indication of their commitment to industry best practices in jewelry making and design.
The new membership comes at a time when custom design has become an area of growth for many retailers. In the most recent Cost of Doing Business Report published by Jewelers of America, the "designer/artist/custom jewelers" category was the only one in which median sales increased—by 3.1 percent. And as industry analyst Ken Gassman notes, the twenty-something "Millennial" generation has a high interest in personalized products, which suggests continued growth for retailers who offer custom services, particularly in bridal.
"We have received numerous requests from retailers who want to benefit from this trend, but don’t know where to begin," says David W. Cochran, MJSA president/CEO. "Because MJSA is the association focused on how to design and make outstanding jewelry, we are in a unique position to provide the resources they need. Our new Custom Jeweler membership category will help retailers get started on the road to customization."
Custom Jeweler members can also upgrade at any time to MJSA’s Retail Membership category. This higher level of membership allows retailers to gain access to additional services the association offers, including deep discounts on FedEx shipping, store branded consumer financing programs through GE Money, and affordable press release preparation through the PR & Pix program. There are also discounts on subcontracting services (such as CAD/CAM), and various other discounted supplies and services for custom jewelers, provided by MJSA suppliers that participate in the MJSA Member-to-Member program.
To learn more, e-mail MJSA or call 1-800-444-MJSA (6572), or click here to see how you can join and begin taking advantage of MJSA’s many benefits. MJSA will also be at JCK Las Vegas, Booth B6148 in the ET&S Pavilion. In addition, the association will be presenting its signature At the Bench Live demonstrations twice daily at ET&S Booth 6786-targeted to custom jewelers.