MJSA, the U.S. trade association dedicated to professional excellence in jewelry making and design, was recently honored with two APEX Awards for Publication Excellence: One for its overall publications program, and the other for an in-depth "State of the Industry" analysis that appeared in the June 2010 issue of MJSA Journal. The article was written by MJSA Journal Editor in Chief Tina Wojtkielo Snyder.
Among the publications recognized were MJSA Journal, the association’s flagship monthly magazine providing technical and business information on jewelry making and design; MJSA Custom Jeweler, its quarterly publication focused on the creation and sale of personalized jewelry designs; and MJSA Online (mjsa.org), which also won a 2010 APEX Award for website content and writing.
The "State of the Industry" report focused on five trends-metals prices, custom design, emerging retail experiences, the ever-expanding influence of the Internet, and eco-awareness and corporate social responsibility-and offered "strategies for success" that readers could apply in each of those areas. (Copies of the article in the MJSA Bookstore.)
The APEX competition, which annually recognizes editorial and design achievement, drew more than 3,300 entries for its 2011 prizes. It is sponsored by Communications Concepts, the publisher of Writing That Works: The Business Communications Report.