MJSA will this fall launch a new event focused on all aspects of bench work—from traditional techniques and technological advancements to business strategies for success.
The Jeweler’s Bench Conference and Trade Fair will take place Sept 12-13 at the Providence Airport Sheraton, a few minutes’ drive from Rhode Island’s T.F. Green Airport. Featuring two educational programs—“Better Business Strategies” and “Better Bench Work”—the event will help attendees to not just make and repair jewelry with greater ease, but also reach new customers, fulfill orders, and improve profit margins.
“Jewelry companies of all types and sizes—artisans and designers, volume manufacturers, contractors, retailers with repair services—view their bench operation as a foundational part of their business,” says MJSA President/CEO David W. Cochran. “Our conference will ensure they have access to not only needed technical and business expertise, but also to world-class tools, technologies, and other resources that can help take them to the next level of success.”
The “Better Business Strategies” program will focus on such topics as social media basics, website development, search engine optimization, and managing growth. The “Better Bench Work” program will cover the technical issues faced by bench jewelers every day, such as choosing the best tools, working with specific alloys, and smoothing snarled production routes. The technical sessions will be developed and run by Metalwerx, a Waltham, Massachusetts–based school and community studio for jewelry makers and metal artists.
In addition, an accompanying trade fair will feature dozens of suppliers offering everything from top-end traditional tools to cutting-edge CAD/CAM, laser, and business software technologies, as well as premier contract services.