In everything they buy, from sneakers to soft drinks to jewelry, consumers today want products that reflect their personal tastes. This is particularly true of Generation Y, that 76+ million crowd of consumers in their twenties and early thirties who are not afraid to spend money—including on jewelry. "Younger people are spending disproportionately more on jewelry than their predecessors did," says industry analyst Ken Gassman.
However, they want items that are uniquely for them. To help its members meet this demand, MJSA offers them a free subscription to MJSA Custom Jeweler. This quarterly publication presents case studies of how successful designers have approached challenging projects and succeeded. It also includes information about new CAD/CAM technologies, countertop custom-design systems for retail stores, and marketing and selling strategies related to customized jewelry.
In addition, members can request free back articles from both MJSA Custom Jeweler and MJSA Journal through the MJSA Article Archive. MJSA’s peer-reviewed articles cover all aspects of custom design.
All custom jewelers can join MJSA as standard members. Or, if you have a single-store operation or work out of a private studio, consider our Custom Jeweler membership. This discounted option offers a special informational package of benefits, including MJSA Custom Jeweler and MJSA Journal.