The MJSA Handbook on Effective Pricing
There’s great satisfaction that comes from making an exquisite piece of jewelry or performing a perfect repair. There’s even greater satisfaction when someone values your work enough to pay a price for it—preferably, one that includes a nice profit.
And there’s the rub: Exactly what should that price be? How do you make sure it’s not so high that it scares away buyers, but is high enough to keep you happily employed and not losing money?
To help achieve this delicate balance, members receive—free of charge—The MJSA Handbook on Effective Pricing. This PDF publication contains the best of past MJSA Journal articles on this perennially popular subject. It offers guidance on everything from cost accounting (including that often-underestimated area, overhead) to putting a price on uniqueness and selling customized designs. It also offers strategies for pricing repairs at a profit.
Table of Contents
The Price Is Right (Or Is It?)
By Gerry Davies
Insights into accurate cost accounting and developing the right pricing strategies.
Recounting for Overhead
By Alan Hauff; adapted by Gerry Davies
A step-by-step guide to factoring overhead costs into a price.
Selling Uniqueness
By Gary Dawson
How to take a design’s uniqueness into account when determining its price.
Pricing by Design
By the MJSA Staff
Designers share their pricing strategies.
Pricing Custom Designs
Compiled by Peggy Jo Donahue
Tips from the trenches on how to price a piece created specifically for one customer.
Repairs at a Profit
By David S. Geller
A guide to evaluating all costs when setting prices for their benchwork.
How Much for that Repair?
By Tina Wojtkielo Snyder
Jewelers share their repair pricing strategies.
MJSA Members: Download The MJSA Handbook on Effective Pricing
Click here to download the PDF handbook, free of charge. Members will be asked to enter their MJSA-supplied login codes and passwords. If you need assistance, please e-mail MJSA, or call the Member Services Department at 1-800-444-MJSA (6572).
Order the Handbook in the MJSA Bookstore
Non-members can order The MJSA Handbook on Effective Pricing in the MJSA Bookstore for $9.95. Click here to go to the Bookstore.