Expo provides the education you need to hone your technical and business skills, keep you on top of trends and industry developments, and spark your imagination. Featuring renowned industry leaders and master jewelers, the seminars at Expo address the most pressing issues facing jewelry designers, manufacturers, and suppliers today—as one Expo attendee said, “I’m chomping at the bit to go back, they were that good!"
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Below is the list of the seminars to be presented during the 2018 MJSA Expo.
Discover how to organize your workspace and business to get the maximum benefit from worksite training. This session will show how you can employ SMART (Specific, Measurable, Attainable, Realistic, and Time-bound) objectives to create measurable training goals and track progress in everything from safe shop practices to security protocol for sales staff. Presented by Nanz Aalund, an educator, award-winning jewelry artist, and author of the MJSA Press book A Jeweler’s Guide to Apprenticeships: How to Create Effective Programs (nanzaalund.com). Copies of A Jeweler’s Guide to Apprenticeships will be available for sale at a special seminar discount.
As they become faster and cheaper, new design and manufacturing technologies—cloud storage, direct-to-cast 3D printing—grow more and more attractive for volume manufacturers. This session will exam-ine the costs and strategies associated with digital manufacturing on a large scale, and compare these new technologies to the traditional methods of model making, wax injection, and other casting-related processes. Presented by Scott Bradford, a member of the Tech Team at Rio Grande, Albuquerque, New Mexico (riogrande.com).
Although consumer expectations and tastes are changing, the reality is that the current jewelry market continues to grow. This session will look at trends, stats, and changing consumer attitudes, with a focus on how they can translate into opportunities for professional jewelry makers and designers. Topics that will be addressed include industry revenue trends, e-commerce, Millennials, self-purchasing women, metal markets, the diamond sector, and the dynamic retail landscape. Presented by Harold Dupuy FGA, vice president of strategic analysis at Stuller Inc., Lafayette, Louisiana (stuller.com).
Every jeweler loves it when a “genius solution” to a problem pops up out of nowhere. What if such moments could be controlled? This session will explore how the brain learns, creates, and deals with the related anxiety, and will show how designers can use that knowledge to develop innovative design and business solutions in the least amount of time. Presented by Andrea Koenig, an award-winning jeweler whose studio focuses one one-of-a-kind, custom, and limited production work (anniekjewelry.com).
If you do not have a formal written exit plan (not just one that resides somewhere between your ears) or have one that may be out of date, this seminar is for you. Mixing theory with actual examples, it will discuss the importance of planning a graceful exit, touching on such topics as family succession, poten-tial estate and gift tax issues, buy/sell agreements, and how to properly value your business. Presented by Dan Pharr, president of Pharr Valuation Inc. in Richmond, Virginia (pharrvaluation.com).
Each holiday season sees record-breaking online sales, which some days exceed $1 billion. This seminar will show to enter the world of ecommerce effectively. Topics will include how to photograph and mer-chandise products, how to set up an e-commerce website and manage online inventory, and how de-signers and manufacturers can build better relationships with retailers by making it easier to see their work and place orders online. Presented by Matthew Perosi, an entrepreneur, internet authority, and principal of the Sapphire Collaborative (sapphirecollaborative.com).
Technology has changed more than the ways we shop and buy: It has revolutionized the way we com-municate and market at the B2B and B2C levels. Sharing current data and case studies, this session will show how to embrace this new reality. It will introduce the necessary tools and skills, break them down into prioritized action steps, and show how to move thoughtfully into a digital future while still running a present-day business. Presented by Andrea Hill, owner of the Hill Management Group (hill-management.com).