Throughout the day on Sunday and Monday, jeweler Joel McFadden led 10- to 15-minute live demonstrations of bench skills, from basic to advanced. Based on his popular At the Bench columns in MJSA Journal, the demonstrations covered a variety of fabrication and setting techniques, including fishtail, flush, and pavé settings, among others. Two benches were set up—one for Joel, one for any attendee who wanted to practice a technique under Joel’s guidance.
Matt Perosi—entrepreneur, internet authority, certified business coach, journalist, educator, and principal of the Sapphire Collaborative (sapphirecollaborative.com)—offered tips for not only taking great photographs and videos (attendees brought their cameras), but also using them for social media success. Among the topics discussed: How to present videos on YouTube, one of today’s most dynamic ways to raise a business’s profile and increase brand awareness.
The MJSA Designer Collaborative enables jewelry designers to share ideas, discover inspiration, and find the support they need to improve their businesses. At MJSA Expo, attendees found two renowned consultants to help in all those areas: Andrea Hill, owner of Hill Management Group (hill-management.com) and MJSA’s Designer Advocate, and Marlene Richey, who runs a consultancy specializing in designer jewelry (marlenerichey.com) and is author of the award-winning Profiting by Design: A Jewelry Maker’s Guide to Business Success (MJSA Press). They were available throughout MJSA Expo to answer questions, provide guidance, and just generally offer the kind of support that makes designers realize they really aren’t alone in what they do.
It was the 50th anniversary of MJSA Expo, and we celebrated in style on Monday night at the New York Athletic Club.