Maybe you’re expanding sales but not realizing any additional profits. Or your marketing needs a kickstart to turn prospects into customers. Or maybe you’re just starting out, working from your kitchen table, and have jewelry designs that you know will be hits; you just need someone, a guide, to help turn your ideas into a successful, profitable reality.
Every business, at some point, can benefit from outside advice and expertise—a consultant with fresh, informed insights, who can spot opportunities as well as pitfalls, unsnarl tangled communications and procedures, and “tune up” an operation so that’s it’s humming. The MJSA community can benefit from two such experts, both of whom offer member discounts.
Andrea is the owner of StrategyWerx, a consulting firm focused on helping small-business owners succeed and prosper. She is renowned for making the most complex business subjects understandable ( “we speak strategeze, brandeze, marketeze, and all dialects of computereze,” she says), and her expertise extends into such areas as strategic development, lean manufacturing, leadership development, and strategic measurement. Prior to forming StrategyWerx, she was the CEO of the Bell Group/Rio Grande, one of the jewelry industry’s leading suppliers. Her experience also includes serving as president of After the Stork, an international children’s clothing manufacturer, and director of merchandising for Playboy Enterprises direct marking catalog operation. Small business, she says, is the backbone of North American commerce, and she draws on her years of experience—both her mistakes and her victories—to help her clients succeed and prosper. MJSA members receive a 25 percent discount off regular rates for the first six hours of consulting, plus free access to Andrea’s business articles for MJSA Journal.
In a career spanning several decades, Marlene has run an award-winning design firm, operated a retail gallery, participated in hundreds of jewelry and craft trade shows, and served on the boards of several industry organizations. She now uses that experience to help jewelry artisans and designers take their own businesses—wholesale and retail—to the next level, offering sound guidance and advice. She specializes in helping her clients develop inspired marketing and sales strategies, from basic branding campaigns to instore events and trade show planning. “You can be a successful art businessperson without giving up your ideals, vision, or aesthetics,” she says. “You just need to know some of the secrets that all famous artists know—mainly, how to market yourself and your work.” Marlene also offers “virtual services,” from copywriting and website development to basic bookkeeping. MJSA members receive a 20 percent discount off regular rates. They can also purchase Marlene’s award-winning book Profiting by Design: A Jewelry Maker’s Guide to Business Success (MJSA Press) at a 15 percent discount.
Matt Perosi is an entrepreneur, internet authority, certified business coach, journalist, educator, and principal of the Sapphire Collaborative. He is also the founder of the Jeweler Website Advisory Group (jwag.biz). Matt is passoinate about offering his expertise through consulting and training for retail jewelry store owners, jewelry designers, and e-tail jewelry stores. He also specializes in helping emerging jewelry designers with online marketing, SEO, mobile marketing, and general business organization needs.