MJSA has partnered with renowned industry speaker and digital thought leader Matthew Perosi to offer MJSA members an easy way to enhance their web presence. Through the Junior Jewelry CMS, members can create new sales opportunities, better manage inventory, and optimize their sites to improve search rankings.
The Junior Jewelry CMS (content management system) is the only CMS both dedicated to the jewelry industry and enabling high level SEO (search engine optimization). Initially targeted toward retailers, the CMS was re-outfitted to also include features relevant to professional jewelry designers (with guidance and input from the late Cindy Edelstein of the Jeweler’s Resource Bureau). Among them:
The easy development of "line cards": Visitors to a designer’s website can create an account (either wholesale or consumer), pick selected items to build a "card" (below), and then ultimately purchase items directly from that list.
This works well not just for designers seeking wholesale accounts, but for retailers selling direct to consumers—the "line cards," for instance, could just as easily be "wish lists," with retail prices rather than wholesale.
Easy inventory management: As items are added to the CMS, designers can keep better track of their overall inventory. The system displays all items in an easy-to-read grid format (below).
Development of better customer relationships: The CMS not only creates better sales opportunities, but it records each customer’s buying habits—and that information can then be used for more targeted marketing and outreach.
The CMS offers a selection of website design templates, all of which can be customized to fit a company’s brand look. The cost for the basic software and installation typically is $1,100, which includes an hour of one-on-one training and nine hours of training videos (yearly hosting is also available for $299.40). MJSA members receive a 10 percent discount on those prices. Members also can hire Sapphire Collaborative’s expertise to help them manage and optimize their website, at discounted rates starting at $360 monthly.
For more information, e-mail Travis Searle, MJSA membership manager, or call him at 1-800-444-MJSA (6572), ext. 3024.