MJSA. Professional excellence in jewelry making and design.

MJSA HandbooksMJSA Handbooks

MJSA handbooks contain articles curated from MJSA’s award-winning publications. MJSA members can download the handbooks free of charge; non-members can purchase copies in the MJSA Bookstore.

 

MJSA Handbook on Custom DesignThe MJSA Handbook on Custom Design

Curated from the pages of MJSA Journal and MJSA Custom Jeweler, the articles in this handbook cover a range of topics: Determining a client’s style; avoiding the "intimidation factor" when explaining custom design to a client; creating both magnetic marketing campaigns and memorable in-store experiences (such as "gemstone roundtables" and hands-on casting sessions); choosing and using CAD/CAM; and repurposing heirloom gems.

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MJSA Handbook on Effective PricingThe MJSA Handbook on Effective Pricing

This publication contains the best of past MJSA Journal articles on this perennially popular subject. It offers guidance on everything from cost accounting (including that often-underestimated area, overhead) to putting a price on uniqueness and selling customized designs. It also offers strategies for pricing repairs at a profit.

Click here for the Table of Contents
Click here for a Sample Chapter
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MJSA members can download all MJSA Handbooks for free.

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