by Marlene Richey
Learn how to run a successful jewelry design business—and have some fun along the way. A former gallery owner who also ran an award-winning design firm, Marlene Richey covers everything from identifying a target market and setting up shop to pricing, marketing, and selling your one-of-a-kind designs. She also provides real-life lessons from such esteemed jewelry designers as Barbara Heinrich, Michael Bondanza, Chris Correia, and Michael Good, among others. Price: $34.95. MJSA member price: $29.50. Winner, Gold Excel Award, Society of National Association Publications
"If you have the desire, and this book in your hand, you will find a way to make your business turn out just as you designed it to be." From the Foreword by Cindy Edelstein, Jeweler’s Resource Bureau.
Introduction: The Business That Is You
A few reflections on the personal quest for a noble career.
Chapter 1: The Glories of the Nano Business
Do you have what it takes to make it on your own?
Chapter 2: Designing Your Own Business
To achieve your goals, it’s best to have a plan
Worksheets: Defining Your Goals; Outline for a Business Plan; Sample Balance Sheet; Sample Income Statement; Sample Résumé
Chapter 3: Setting Up Your Business
The path to success beckons—but first, a few details...
Chapter 4: Money Makes the World Go ’Round
The key to business success lies in the numbers
Worksheets: Sample Sales Order; Sample Invoice; Sample Statement; Sample Credit Application; Sample Credit Report Application
Chapter 5: When Is the Price Right?
How to cover your costs and maximize profits
Worksheet: Pricing Worksheet
Chapter 6: The Letter of the Law
Protect your business by knowing your rights and responsibilities
Worksheets: Creating a Consignment Agreement; Certificate of Purchase Sample
Chapter 7: Powerful Persuasion
How to target customers who can’t live without your jewelry
Worksheets: Artist’s Statement/Design Philosophy; Describing Your Collection; Customer Profile Questionnaire; Sample Press Release; Defining Your Competition
Chapter 8: It’s Show Time
An exhibition booth is a stage; make your performance memorable
Worksheets: Show Supply Checklist; Travel/Show Expense Log
Chapter 9: The Art of the Sale
You must not only make jewelry, but also make people want it
Chapter 10: Words from the Wise
Professional designers share their secrets for success
With a father who was a college art professor and a mother who worked as a freelance writer, it wasn’t a surprise that Marlene Richey wound up studying metals and English literature at Central Washington University in Ellensburg, Washington. After graduating with a B.A. in art and jewelry, she married William Richey, with whom she would start the award-winning design firm William Richey Designs. Eventually they opened a gallery that became a showcase for up-and-coming jewelry designers. Over her 30-year career, Marlene has participated in hundreds of craft and jewelry shows, mastered marketing strategies and sales presentations, and earned a following among emerging artists for her generosity in passing along her hard-earned expertise. She’s taught workshops and classes at the Fashion Institute of Technology, Maine College of Art, and the North Bennet Street School in Boston, among others. She has also served on the board of directors of the Society of North American Goldsmiths.
Publication date: 2008
Designer resources section