This publication focuses on how to meet consumers’ desire for personalized jewelry that reflects their unique tastes and beliefs. It offers marketing and selling strategies, updates on the latest developments in CAD/CAM technologies, and case studies showing how to work with customers and deliver designs that meet (and even surpass) their expectations. MJSA Custom Jeweler is published quarterly as a supplement to MJSA Journal (in the February, May, August, and November issues). It also is available as a digital edition.
Our primer on social media will allow you to understand what networks make the most sense for your brand and how to use them to get the word out about your business, share images of great redesigns, and find out what your fans want.
In this Q&A, Lee Krombholz, chair of the MJSA Council of Custom Jewelers, discusses the importance of the council’s mission, the tiered levels of the trade, and ways to increase customer satisfaction.
Takayas Mizuno shares his life lessons. He talks about the importance of social media, training staff in communication, and listening to customers.
Every month, readers turn to MJSA Journal for the latest technical insights, bench tips, fashion trends, and business and marketing insights. As one reader said, "The Journal’s in-depth bench info and hands-on instruction are unmatched in the industry... People that read the Journal love it—nothing else in the industry helps them to run their businesses as efficiently." To learn more about MJSA Journal, click here.
MJSA members receive a $700 discount on display advertising. To learn more about advertising, click here.