This publication focuses on how to meet consumers’ desire for personalized jewelry that reflects their unique tastes and beliefs. It offers marketing and selling strategies, updates on the latest developments in CAD/CAM technologies, and case studies showing how to work with customers and deliver designs that meet (and even surpass) their expectations. MJSA Custom Jeweler is published quarterly as a supplement to MJSA Journal (in the February, May, August, and November issues). It also is available as a digital edition.
As a custom jeweler, you want to ensure that your clients are satisfied with their pieces. This is especially important for heirloom transformations. Read on for pointers on successfully completing these sensitive projects.
“I Came from an Environment of Sharing”
Joel McFadden, owner of Art of Jewelry by Joel McFadden in Red Bank, New Jersey, who has been named the first MJSA Mentor Jeweler by the MJSA Council of Custom Jewelers, shares stories about his past and goals for the future.
Every month, readers turn to MJSA Journal for the latest technical insights, bench tips, fashion trends, and business and marketing insights. As one reader said, "The Journal’s in-depth bench info and hands-on instruction are unmatched in the industry... People that read the Journal love it—nothing else in the industry helps them to run their businesses as efficiently." To learn more about MJSA Journal, click here.
MJSA members receive a $700 discount on display advertising. To learn more about advertising, click here.