ConFAB 2024
Dollars & Sense: The Art of Pricing
The work of pricing should be strategic and nuanced: In this session we explore demand dynamics, value perception, and pricing for specific objectives. Uncover the psychology and art of pricing to make better decisions and faster progress toward your goals.
Presenters: Esther Fortunoff-Greene, CEO, Fortunoff Fine Jewelry; Andrea Hill, CEO & Founder, Hill Management Group; Laurie Watt, Co-owner, Mayer & Watt.