Below are the sessions that took place at the 2015 MJSA ConFab.
9 - 10 a.m.
Register and then relax. Confabulous coffee and light breakfast refreshments will be provided.
10 - 11 a.m.
You started your own business to pursue something you love: Jewelry making and design. Now it’s time to treat that love like a business. Do you have your business plan in place? Have you organized your accounting, set up operations, and tied your marketing to the mix? Having helmed some very big businesses, Andrea Hill knows these factors matter—a lot. Based on her new book on the subject, she will teach you how to get noticed by incorporating “big business brand sense” into your small business. Presenter: Andrea Hill, Owner, StrategyWerx.
11:15 a.m. - 12:15 p.m.
Pricing jewelry properly remains one of the most misunderstood elements in running a successful business. This session will clear up those misunderstandings, in a fun, game-show format in which everyonecan participate. ConFab attendees will be sent (in advance) several photos of a designer jewelry piece, along with specifics about the gems and metals used, and the different kinds of labor involved (e.g., CAD work, casting, stone setting, etc.). During the session, emcee Andrea Hill will ask attendees to “C’mon down!” and share their pricing strategies, while she analyzes and discusses the various elements that go into accurate pricing. Presenter: Andrea Hill, Owner, StrategyWerx.
12:15 - 1 p.m.
What better way to get to know your fellow attendees than by breaking bread and engaging in good conversation?
1:15 - 2:15 p.m.
Good jewelry images are the Holy Grail of marketing—and as Matthew Perosi will demonstrate, with a few basic techniques you can have images that command attention. Bring your own camera for an opportunity to participate in this live demonstration of taking real photos using a few different lighting setups. You’re sure to walk away with at least one photography pointer that compels customers to give your jewelry a second look. Presenter: Matthew Perosi, President, Sapphire Collaborative.
1:15 - 2:15 p.m.
Jewelry designers often make the mistake of treating all their design needs the same—whether for print ads, marketing collateral, websites, e-newsletters, etc.—without understanding that graphic elements are used very differently, depending on the context. Andrea Hill will teach a 101 on how to select graphic elements with ease, for the correct media. Presenter: Andrea Hill, Owner, StrategyWerx.
2:30 - 3:30 p.m.
Cindy Edelstein has created a unique exploration into merchandising—how savvy designers develop a brand image and look; create depth, breadth, and cohesiveness among their collections; and use those qualities to endure. She will help you apply these concepts to your own work to create collections that can have the best chance of success in the marketplace. Presenter: Cindy Edelstein, Owner, Jeweler’s Resource Bureau.
3:45 - 4:45 p.m.
Intellectual property is an important part of any business, and understanding how to use it to protect and promote your work can give you a leg up. In this seminar, Sara Yood will show the difference between a copyright, a trademark and a patent, what can qualify for protection, and how to best protect it. Presenter: Sara Yood, Assistant Counsel, Jewelers Vigilance Committee.
4:45 - 5:30 p.m.
Refreshments and the chance to talk to our experts! Enjoy!
MJSA and the MJSA Education Foundation thank all of our fine sponsors. Click here for a list of all ConFabulous sponsoring companies.