MJSA. Professional excellence in jewelry making and design.


The 2016 MJSA ConFab Presenters

At MJSA ConFab, you’ll find some of the brightest (and friendliest) people around, all willing to share their expertise and knowledge. Below are the presenters who will conduct the 2016 sessions.


Andrea Hill

Andrea Hill

Andrea Hill owns Hill Management Group LLC (which includes the brands StrategyWerx, MentorWerx, and SupportWerx), providing strategic consulting, professional development, branding, and marketing services to small and mid-sized businesses. She has more than 25 years’ professional experience as the CEO and president of start-up through mid-sized companies, and she has demonstrated serial success in leading companies through rapid and profitable growth. Her experience spans multiple industries: She has been the CEO of Rio Grande, one of the world’s largest providers of jewelry-making supplies; the president of international clothing manufacturer and direct marketer Fulcrum Direct/After the Stork; president of marketing services firm Anthill Marketing; and a founding senior executive of Playboy’s direct marketing catalog operations in music and video. Her latest books are The How-to-Hire Handbook for Small Business Owners and Big Business Brand, Small Business Budget. Andrea’s special expertise is in preparing companies for growth, whether they seek to improve cash-flow for organic growth or acquire angel or institutional investors. She uses proprietary processes for strategic planning, branding and marketing strategy, operations improvement and management, human resources strategy, and financial reporting—all areas which must be perfected in order to improve the bottom line or approach serious investors.


Matt Perosi

Lisa Krikawa

Lisa Krikawa is the founder, designer, and CEO of Krikawa Jewelry Designs (krikawa.com) in Tucson, Arizona, as well as a business success coach for Garage Jeweler (garagejeweler.com). While her formal education is in the Arts, Lisa discovered a passion for business early in her career. Shifting her creative energy from a maker at the bench to a creator in business, she cut her teeth on Krikawa Jewelry Designs: What started out as a small retail craft business grew into a multi-million dollar enterprise, and her staff of 12 now produces and sells custom wedding and engagement rings to clients around the world. Looking to share her knowledge, experience and passion for business, Lisa has recently established a business coaching platform, Garage Jeweler, to help emerging jewelers experience the excitement of measurable results.


Marlene Richey

Marlene Richey

In her 35 years in the jewelry industry, Marlene Richey has run a wholesale business and a retail gallery, participated in hundreds of craft and jewelry shows, and taught as a professor of jewelry marketing at the Fashion Institute of Technology. Today Marlene runs a business consultancy for emerging artists, and she is also a successful writer and author: Her award-winning book Profiting by Design: A Jewelry Maker’s Guide to Business Success (MJSA Press) is now in its second printing, and she writes two regular blogs on the Rio Grande website: "Business Know-How" and "Influencers." She has served on the boards of the Society of North American Goldsmiths, the Women’s Jewelry Association, and the Contemporary jewelry Design Group, and in 2009 she was named the CJDG’s Designer Advocate of the Year.

Matt Perosi

Matthew Perosi

Matt Perosi is an entrepreneur, internet authority, certified business coach, journalist, and educator.  Matthew publishes the jwag.biz blog as a source of current business and internet topics that help jewelry retailers and designers improve their business and profitability.  The information presented through that blog is based on statistical research or firsthand experience within the jewelry industry.  Frequent topics include what’s needed to build a quality e-commerce site and great looking online and offline ads. Because photography is the key to making all your ads look amazing, Matthew has tested and written about several different photography methods that jewelers and designers can follow.  Although he has several professional photography accolades on his resume, he prefers not to be known as the "photography guy" because this is only a hobby and a passion that’s critically important for the success of all jewelry businesses.

Pre-Registration is now closed. You may register on-site starting at 9 a.m. on Sunday, October 30th.

Fee: $100 for MJSA members; $150 for non-members

Conference fee includes light morning refreshments, lunch, and afternoon reception.


MJSA Advantage

The MJSA ConFab features some of the industry’s most renowned business leaders to discuss how designers can create successful businesses.