MJSA. Professional excellence in jewelry making and design.

MJSA Webinars

MJSA Webinars cover a range of technical and business topics, from the latest jewelry-making technologies to such business basics as pricing and strategic planning. They’re hosted by Andrea Hill, the CEO of Hill Management Group and MJSA’s Designer Advocate.

The sessions are free of charge to MJSA Premier members and only $15 for Associate members a 70% discount off the $50 fee for nonmembers. To learn more about how to become an MJSA member, call 1-800-444-MJSA (6572), ext. 3020, or click here.

 

Coming Sessions 

 

woman setting new business strategyOct. 1
Redefining Your Business

1 p.m. ET. Surviving the pandemic is possible, but to do so you might have to redefine your business: revisit your strengths, reassess your mission and markets, and reinvest in technologies, staffing, and new marketing and branding campaigns. This webinar will discuss how to make these changes successfully.

REGISTER TODAY

 

Blooming Cage pinOct. 15
Designer Spotlight: Sophia Hu

1 p.m. ET. This session profiles designer Sophia Hu, the first-place winner of both Professional Excellence (4 Years in Business) and Laser Distinction in the 2020 MJSA Vision Awards. She’ll discuss the background of her award-winning creations,  as well as delve into her overall approach to jewelry design—her inspirations, her goals, and how her architectural background influences her creations.
REGISTER TODAY

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MJSA Webinar Series:
Navigating COVID-19

coronavirusDuring the early months of the COVID-19 crisis, MJSA offering a series of free webinars to the industry, helping them to navigate through an unprecedented, uncertain time. The webinars will be led by MJSA’s designer advocate, Andrea Hill, CEO of the Hill Management Group and a specialist in working with small and medium-sized businesses, 

You Have Insurance and Legal Questions - We Have Guidance
Original Airdate: March 26

Join Andrea Hill as she hosts a conversation with the Jewelers’ Mutual team and Sara Yood with JVC. They will help you understand the current environment, let you know what questions you should be answering, and help you avoid some of the pitfalls you may not be aware of.
RECORDING AVAILABLE HERE

 
Best Online Strategies for Volume Producers
Original Airdate: April 2

How should B2B producers manage their online presence during COVID-19? Until now, the industry’s B2B segment hasn’t been a big user of online services. If you’re trying to catch up, this session will be very useful to you. You’ll receive direct advice, tips, and tools for stepping up your online services.
RECORDING AVAILABLE HERE

 
Best Online Strategies for Studio Producers
Original Airdate: April 9

Studio producers face unique challenges during COVID-19, and need their own set of guidelines for online promotion and selling. Join Andrea Hill as she offers marketing and selling guidance for the designer and studio producer community.
RECORDING AVAILABLE HERE

 
How Do Global Crises Affect Styles and Material Preferences
Original Airdate: April 16

Design, style, and the materials designers use have been greatly influenced by major world events like WWI, the Great Depression, and WWII. In this session, Andrea Hill interviews design historians about the kinds of shifts we might see in consumer interest and the ways that designers have historically responded to them. Guests include Diana Singer, President, American Society of Jewelry Historians, and Michael Coan and Nancy Ross, both from the Fashion Institute of Technology.
RECORDING AVAILABLE HERE

 
Manufacturing Tomorrow: Considerations for Globalization
Original Airdate: April 23

Globalization of manufacturing has been the standard for the jewelry industry for the past 25 years. But after a year of painful tariffs, followed by the implications of a global shutdown, how should we be thinking about globalization in the future? Andrea Hill discussed the changes taking place, and how the industry can adapt to them for a stronger future.
RECORDING AVAILABLE HERE
DOWNLOAD THE RELATED SLIDE SHOW HERE 

 
Manufacturing Tomorrow: Additive Manufacturing
Original Airdate: April 30

Will heightened consciousness of the risks in remote production lead to an increase in additive manufacturing (AM) at home? What is the current state of technology, and what developments can we expect to see in the near future? Andrea Hill will discuss these issues and more with guests Arjun Aggarwal of Desktop MetalSteve Adler of A3DM, and Veronica Nunes of V Nunes.
RECORDING AVAILABLE HERE

 
Back to Business: Ramping Back Up
Original Airdate: May 7

A global shutdown of this magnitude is unprecedented. How do we start back up? What must we consider commercially, legally, from an employment standpoint? How do we manage cash flow, insurance, and ramping up advertising? Andrea Hill discusses this important topic with Sara Yood, senior counsel with the Jewelers Vigilance Committee, and Erich Jacobs, president of the Jewelers Board of Trade.
RECORDING AVAILABLE HERE

 
Back to Business: Process Mapping
Original Airdate: May 21

The COVID-19 crisis affected every aspect of the way we do  business, from supply chains to customer outreach, and many companies are now struggling to forge a new path as they ramp back up. In this session, Andrea Hill will show how you can "map" your business, identifying value gaps to be filled and uncovering any potential legal or economic exposure, to ensure that your return to business starts off strong.
RECORDING AVAILABLE HERE

 
Back to Business: The NEW Retail Forecast
Original Airdate: May 26

The future of retail has been a big discussion for years, driven by changes caused by the way digital selling channels changed commerce and consumer expectations. These changes will likely accelerate after the experience of COVID-19. Andrea Hill will share the latest retail market analysis and discuss the expected impact with a panel of experts: Pam Levine, luxury retail and brand consultant; Melissa Quick, president of Steve Quick Jeweler in Chicago; Dave Kepron, author of Retail (r)Evolution; and Eric Zuckerman, president of Pac Team Group.
RECORDING AVAILABLE HERE

 
Back to Business: Let’s Talk about Money
Original Airdate: May 28

Managing cash flow, finding new revenue streams, accessing credit and balancing investments versus cutbacks... Right now, businesses across the country are facing financial challenges unlike any they’ve seen in years (possibly in lifetimes). Andrea Hill will host a panel of experts—Erich Jacobs, president of the Jewelers Board of Trade (JBT); Joel Peck, CPA, owner of Joel Peck & Associates; and Ann Arnold, chief strategy officer for BIG (Buyers Intelligence Group) and chair of JBT—to discuss the key financial issues that every business, large and small, must address to survive.
RECORDING AVAILABLE HERE

 
Moving Online: Creating Strong Bonds with Customers
Original Airdate: June 4

In the era of COVID-19, it seems that everything and everyone has moved online. But connecting virtually goes beyond just the occasional Zoom meeting or a new website. This session will explore both the psychology of online communication and the technologies expanding our digital reach, enabling you to connect with customers in a way that’s both virtual and personal.
RECORDING AVAILABLE HERE

 
Moving Online: Prospecting Digitally for New Customers
Original Airdate: June 11

As jewelry manufacturers and designers do more online business, they must develop new strategies to find sales prospects. Join Andrea Hill as she reviews various digital tools and techniques (lead magnets, social media campaigns, sales funnels, etc.) that can cut through the online clutter and guide potential buyers into becoming customers.
RECORDING AVAILABLE HERE

 

Moving Online: Combining Live and Virtual Sales Events
Original Airdate: June 18

How to use the strengths of both physical and digital events to create a powerful experience.
RECORDING AVAILABLE HERE

 

Moving Online: Protecting Your Business from Cyberattacks
Original Airdate: June 25

From identity theft to entire systems shutting down from viruses or ransomware, the online world poses many dangers. As more businesses move online, those threats will only grow. Host Andrea Hill will welcome guests John Kennedy of the Jewelers Security AllianceGreg (Dutch) Holland-Merten of HMH Consultants, and Elliot Atlas of Virtual Diamond Boutique to discuss how jewelers can best protect themselves and what resources are available to them.
RECORDING AVAILABLE HERE

 

More Resources

Click here for more COVID-19 resources.
Click here to learn more about becoming a member of MJSA.



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Events/Programs

MJSA Advantage

MJSA members receive exclusive informational and marketing benefits, from free promotional placements to information research services.

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