Want to learn how to create a successful design business, and do so from the comfort of your favorite easy chair? MJSA is sponsoring a series of Designer Collaborative webinars on the topics close to designers’ hearts. Learn how to create effective pricing strategies, build a collection, develop digital marketing programs, work with subcontractors, and stay up to date on "what’s new." Plus, the Designer Spotlight series will feature interviews with successful designers who will share the lessons they’ve learned over their careers (and point out the mistakes you should avoid).
The webinars will be led by MJSA’s designer advocate, Andrea Hill, CEO of the Hill Management Group and a specialist in working with small and medium-sized businesses.
Webinars are free for MJSA Premier members, just $15 for MJSA Associate members, and $50 for non-members.
MJSA membership starts at $150, sign-up today and you may pay nothing! Click here to learn more about becoming a member of MJSA.
Pricing is one of the most challenging issues a jewelry designer faces (after figuring out how to work 27 hours per day . . .). But before you can do a good job of pricing, you need to have a clear understanding of your margins! This is where understanding how to "cost" comes in. This webinar will review the best business practice around costing your jewelry.
Selling doesn’t come as second nature to most jewelry designers–it’s just not how you’re wired! But learning how to handle sales objections comfortably can make the whole selling process much easier and comfortable for you. In this webinar, we’ll discuss the psychology behind sales objections and share how to deal with them in a totally natural, non-pushy way.
MJSA Expo is always rich with ideas–from what’s new in tools and technology to what’s up in business management. In this webinar, we’ll review the best of what we learned at this year’s Expo. If you weren’t there (and why weren’t you??), you’ll get caught up. And even if you were there, it’s a great review!
Apprenticeships have a long tradition in the jewelry industry, enabling veteran jewelers to pass on their experience to the next generation. They’re an invaluable step in the path from student to professional, and they also help businesses to continue to maintain a capable workforce. In this session, Nanz Aalund—author of the award-winning A Jeweler’s Guide to Apprenticeships: How to Create Effective Programs (MJSA Press)—will discuss how jewelers can prepare for, hire, and safely train suitable apprentices to ensure their businesses have the staffing they need.
Gary Dawson is one of the most creative jewelers in the business–if you’ve been following jewelry technology at all in the past 30 years, you’ve noticed that he’s always one of the first ones to jump in the deep end of new technologies and processes. In this free-wheeling interview, Andrea Hill and Gary Dawson will discuss new technologies, innovation, and the excitement of being a jeweler with one eye on the technologies of the future and one eye on the heritage of the past.
There are so many formulas and opinions about how to price - many of them based on nothing other than "that’s how I was taught!" In this session, Andrea Hill will walk you through the best business practice for pricing and teach you a simple, sustainable method that will serve your business well.
Email continues to get the highest ROI of all digital marketing, and it’s not done evolving! In this session, Andrea will share with you the latest developments in Email marketing and how you can capitalize on this easy-to-manage, accessible-to-every-size-business method of digital promotion.
Andrea Hill and Marlene Richey get together once again to talk about all things collection-building. In this episode, learn about the things you need to know when developing and managing multiple collections!
If you’ve ever found yourself facing brisk sales and dwindling inventories, you know the unique pain of managing production for holiday selling. In this session, Andrea Hill will share production planning techniques that will take the sting out of holiday inventory shortages–techniques that are good to use any time of year, but particularly helpful during times of limited capacity.
Kate Hubley is a Canadian designer who has sprung onto the US jewelry design scene in the past 5 years with a lot of ideas, original design vision, a tremendous sense of humor (and appreciation for the absurd) and success stories to tell! In this session, Andrea Hill will interview Kate Hubley about competing as a solo entrepreneur, what inspires her, and her best survival skills.
Using and selling Fair-Mined and Fair-Trade metals is available to anyone, but promoting yourself as a Fair-Mined or Fair-Trade partner, now THAT’S a different story! Learn what you need to know to not only do the right thing with your supply chain partners, but also promote your participation (and your sustainability vision!) to your customers.