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One of the most challenging—and important—tasks you face as a designer is keeping your collections fresh. Join Andrea Hill, in conversation with Marlene Richey, for advice about how to manage your collection life cycle. Original airdate: August 9, 2018. Order in MJSA Store
One of the best ways to learn and be inspired is to follow the stories of others who’ve "been there, done that." In this series, Andrea Hill will interview Julie Romanenko of Just Jules LLC and uncover her most instructional experiences. Original airdate: September 13, 2018. Note: Only podcast is avaiable. Order in MJSA Store
One of the most important and least understood aspects of digital marketing is how to set up products so they deliver results. In this webinar you will learn how to maximize your product listings so they sell. Original airdate: September 20, 2018. Order in MJSA Store
Just because you ’can’ cast a design doesn’t mean you should! Learn how to assess when a product should be cast and when a different production method would be better. Original airdate: October 11, 2018. Order in MJSA Store
Susan Wheeler is the force behind the Chicago Responsible Jewelry Conference. This week, she will join Andrea Hill and share some of the most exciting developments and insights from that important annual event. Original airdate: November 1, 2018. Order in MJSA Store
The Spotlight offered insights into how Rotenier turned his classical European training into a notable career as a staff designer (with Alexandre Reza, Tiffany & Co., and Kabana), custom jeweler (developing lines and personal designs for private clients and companies), and teacher (he is renowned for his mastery of freehand drawing), among other accomplishments. MJSA Designer Advocate Andrea Hill led the session. Original airdate: January 10, 2019. Order in MJSA Store
Pricing is one of the most challenging issues a jewelry designer faces (after figuring out how to work 27 hours per day . . .). But before you can do a good job of pricing, you need to have a clear understanding of your margins! This is where understanding how to "cost" comes in. This webinar will review the best business practice around costing your jewelry. Original airdate: February 6, 2019. Order in MJSA Store
Selling doesn’t come as second nature to most jewelry designers–it’s just not how you’re wired! But learning how to handle sales objections comfortably can make the whole selling process much easier and comfortable for you. In this webinar, we discussed the psychology behind sales objections and share how to deal with them in a totally natural, non-pushy way. Original airdate: February 21, 2019. Order in MJSA Store
Apprenticeships have a long tradition in the jewelry industry, enabling veteran jewelers to pass on their experience to the next generation. They’re an invaluable step in the path from student to professional, and they also help businesses to continue to maintain a capable workforce. In this session, Nanz Aalund—author of the award-winning A Jeweler’s Guide to Apprenticeships: How to Create Effective Programs (MJSA Press)—will discuss how jewelers can prepare for, hire, and safely train suitable apprentices to ensure their businesses have the staffing they need. Click here to learn more about the book and download free Apprentice Guide Worksheets. Original airdate: April 4, 2019. Order in MJSA Store
Gary Dawson is one of the most creative jewelers in the business–if you’ve been following jewelry technology at all in the past 30 years, you’ve noticed that he’s always one of the first ones to jump in the deep end of new technologies and processes. In this free-wheeling interview, Andrea Hill and Gary Dawson discussed technologies, innovation, and the excitement of being a jeweler with one eye on the technologies of the future and one eye on the heritage of the past. Original airdate: April 25, 2019. Order in MJSA Store
There are so many formulas and opinions about how to price - many of them based on nothing other than "that’s how I was taught!" In this session, Andrea Hill will walk you through the best business practice for pricing and teach you a simple, sustainable method that will serve your business well. Original airdate: May 16, 2019. Order in MJSA Store
Andrea Hill and Marlene Richey get together once again to talk about all things collection-building. In this episode, learn about the things you need to know when developing and managing multiple collections! Original airdate: July 25, 2019. Order in MJSA Store
If you’ve ever found yourself facing brisk sales and dwindling inventories, you know the unique pain of managing production for holiday selling. In this session, Andrea Hill will share production planning techniques that will take the sting out of holiday inventory shortages–techniques that are good to use any time of year, but particularly helpful during times of limited capacity. Original airdate: August 1, 2019. Order in MJSA Store
Kate Hubley is a Canadian designer who has sprung onto the US jewelry design scene in the past 5 years with a lot of ideas, original design vision, a tremendous sense of humor (and appreciation for the absurd) and success stories to tell! In this session, Andrea Hill will interview Kate Hubley about competing as a solo entrepreneur, what inspires her, and her best survival skills. Original airdate: August 22, 2019. Order in MJSA Store
Using and selling Fairmined and Fairtrade metals is available to anyone, but promoting yourself as a Fairmined or Fairtrade partner, now THAT’S a different story! Learn what you need to know to not only do the right thing with your supply chain partners, but also promote your participation (and your sustainability vision!) to your customers. Original airdate: September 19, 2019. Order in MJSA Store
Email continues to get the highest ROI of all digital marketing, and it’s not done evolving! In this session, Andrea will share with you the latest developments in Email marketing and how you can capitalize on this easy-to-manage, accessible-to-every-size-business method of digital promotion. Original airdate: October 3, 2019. Order in MJSA Store
A lighting round of ideas, insights, and good old-fashioned know-how that you can immediately apply to your business. Join Andrea Hill as she covers a range of topics, from strategic planning to brand development to successful sales strategies. She’ll be joined by two renowned industry gurus: Kate Peterson, owner of Performance Concepts Inc. and Pat Henneberry, founder of The Jewelry Coach. Get ready for an action-packed webinar full of actionable advice. Original airdate: January 9, 2020. Order in MJSA Store
Pricing has been a perennially popular webinar topic, but as Andrea Hill notes, sometimes the problem with a slow-selling item isn’t its price but the marketing behind it: Is the value being communicated clearly? She’ll offer specific examples that show when each solution should be used. Original airdate: January 30, 2020. Order in MJSA Store
Andrea Hill interviews responsible sourcing experts Christina Miller and Maggie Gabos about how to get started with responsible sourcing. This will be a practical, applicable, information-packed session that businesses of every size can use to begin a responsible-sourcing process. You don’t have to get it perfect—you just need to get started! Let these experts show you how. Original airdate: June 23, 2020. Order in MJSA Store
Every time a reality-show starlet starts a new jewelry line, it seems like design is something “anybody” can do. But having a sense of style is not the same as having the ability to design. In this session,Andrea Hill interviews design expert Marlene Richey on the principles of design, how the principles apply, and why they matter. Original airdate: July 9, 2020 Order in MJSA Store
All that information you collect through your sales system, website, social media, online advertising, and e-mail marketing can be used to create a more exciting, more relevant brand experience for your customers. Andrea Hill will show you how you can use that data to make better business decisions and get closer to your customers. Original airdate: July 30, 2020 Order in MJSA Store
Jewelry industry supply chains have taken a beating in the past 12 months, and they’re poised for dramatic evolution. Join Ann Arnold (CSO, Buyer’s Intelligence Group), Brandee Dallow (FineGirl, Responsible Jewelry Council), and Andrea Hill for a conversation about the untapped potential within our supply chains for innovation and growth. Original airdate: Aug. 6, 2020. Order in MJSA Store
In this Spotlight episode, Andrea Hill talks with Karin Jacobson, who won both a Professional Excellence award and Responsible Practices Distinction in this year’s MJSA Vision Awards. Hear about how she approaches each of her creations (leaving room for surprises that lead to intriguing solutions) and how she integrates responsible sourcing and green techniques into her operation. Original airdate: Aug. 20, 2020. Replay Coming Soon.
COVID-19 has not just created a health crisis, but also brutally impacted economies around the globe—and that could lead to seismic shifts in consumer buying habits and choices. Consequently, many jewelry designers and manufacturers may need to redo their product lines to offer a greater range of new styles and materials, meet new price points, and appeal to a broader pool of prospective customers. In this webinar, Andrea Hill will offer guidance on the changes you’ll need to make to compete in the new economic landscape. Original airdate: Sept. 3, 2020. Replay Coming Soon.
This episode spotlights Frieder Lauer, a lauded designer and goldsmith who, with his son, runs a Houston-based jewelry design atelier. His "Floating" ring won both Custom Design Distinction and Colored Stone Distinction in the 2020 MJSA Vision Awards, and he’ll tell the unique story behind his award-winning creation (which features not only an exquisite ametrine custom-cut by John Dyer, but also some near-magical setting techniques). He’ll also talk about his approach to custom craftsmanship, the way he balances technology with hand tools, and how he works with clients in pursuit of the extraordinary. Original airdate: Sept. 17, 2020. Replay Coming Soon.