2025 Tucson Trends Point to a Bright Future for Color

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Color on the Rise

Strong demand, shifting supply, and rising prices are shaping the colored gemstone market

By Deborah A. Yonick

Each year, the Tucson gem shows set the tone for the colored gemstone market, influencing trends and buying strategies across the industry. As the 2025 shows wrapped up, one message was clear: demand for color remains strong, but supply constraints are reshaping the market.