Insert an image to make a visual statement.

core/image

Image

<strong>Women and children driving tomorrow’s trends</strong>

Introduce new sections and organize content to help visitors (and search engines) understand the structure of your content.

core/heading

Heading

<h2 id="h-women-and-children-driving-tomorrow-s-trends"><strong>Women and children driving tomorrow’s trends</strong></h2>

Start with the building block of all narrative.

In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

core/paragraph

Paragraph

<p><strong>By Deborah A. Yonick</strong></p>

Major cultural movements are taking place, and the women and young people leading the charge are inspiring designers to capture this energy in empowering and meaningful ways. Both Swarovski’s Gem Visions 16th annual trends forecasting report, which is now out twice a year, and Fiera di Vicenza’s TrendVision Jewellery Forecasting report envision a future of creative expression that celebrates free spirits and thinkers.

<p>Major cultural movements are taking place, and the women and young people leading the charge are inspiring designers to capture this energy in empowering and meaningful ways. Both Swarovski’s Gem Visions 16th annual trends forecasting report, which is now out twice a year, and Fiera di Vicenza’s TrendVision Jewellery Forecasting report envision a future of creative expression that celebrates free spirits and thinkers.</p>

<h1><img src="https://mjsa-site-assets.s3.amazonaws.com/2018_MJSA_Journal/July2018_Images/GemTrends_0718_TOP.jpg" alt="top" width="800" height="404"></h1>
<p>The latest Gem Visions report spotlights women and the female power, as well as Millennials and the importance of story- telling in what we choose to wear and how we choose to wear it. Karin Höllhuber, manager creative and retail services of Swarovski Gemstones Business, says the report reveals a “Yes To All” direction, a liberation of design in concept, color, form, cut, setting, and craftsmanship.</p>
<p>Gem Visions 2019 forecasting celebrates the gemstone as the starting point of design, the spark that sets the imagination alight. The rush of color nurtured by the large array of new stone varieties, shades, and tones remains one of the strongest trends in the jewelry world, cites Höllhuber. This all-embracing theme is reflected in palettes that celebrate the lush abundance of rainforests and jungles and the new ideas and directions a new day can dawn in shades of sunrise. Just as the gem color palette is a mix of contrasts, so too are the cuts, from strong and linear faceted shapes to soft and organic “liquid” cabochons.</p>
<p><img src="https://mjsa-site-assets.s3.amazonaws.com/2018_MJSA_Journal/July2018_Images/GemTrends_0718_1.jpg" alt="1" width="760" height="452"></p>
<p>TrendVision also hails the popularity of color, with the diversity of new and unique gemstones fueling a number of design directions, including multi-stone combinations that are playful, powerful, and hypnotic; minimalistic aesthetics where colors, shapes, and patterns are complementary elements; and organic stones and shapes, especially gem varieties that have interesting inclusions and painterly patterns.</p>
<p>Paola De Luca, founder and creative director for The Futurist, publisher of TrendVision, uses adjectives such as artsy, organic, archaeological, and talismanic to describe gem use in jewelry design—which offers fantasy, escapism, beauty, and meaning in what is currently a very complex, challenging, and uncertain world. Both reports see talismans and symbols as a megatrend in play continuing into the future for both women and youth. Swarovski issued a forecasting report for 2018 focused on the talisman, highlighting five categories relating to love, luck, and protection; the stars and cosmos; faith and magic; the spiritual and healing powers of gemstones; and tech-inspired symbols. TrendVision also cites our primal need for connectivity as the drive to collect talismans and charms, noting that individuals have long used them to weave together stories to bolster a shared collective identity.</p>
<p><img src="https://mjsa-site-assets.s3.amazonaws.com/2018_MJSA_Journal/July2018_Images/GemTrends_0718_2.jpg" alt="2" width="760" height="424"></p>
<h3>The Female Influence</h3>
<p>Gem Visions cites the rise of the strong, fiercely individual yet resolutely feminine woman, which has gone hand-in-hand with a growing awareness of women’s issues around the world, resulting in a call to action. Over the past few years, Gem Visions has tracked evolving ideals of femininity, and this year notes the growing power of the female, the freedom of women to be them- selves, whoever they want to be. Key jewelry items highlighted include the towering, sleek obelisk form, the born-again power ring, and the armor-like, tribal glamour of cuff bangles—symbols of empowerment.</p>
<p>However women are choosing to empower themselves with jewelry, they’re buying singular items versus sets, says De Luca. The trend is not to match items. People are styling products by layering and assembling them to create their own looks and designs. Using pieces made of lightweight gold with diamond or gem accents, people are layering different lengths and styles on necks, wrists, fingers, and ears. She points out how demand for mismatched earrings has really taken off—the perfection of imperfection—as well as the desire for single studs to satisfy multiple piercings.</p>
<p><img src="https://mjsa-site-assets.s3.amazonaws.com/2018_MJSA_Journal/July2018_Images/GemTrends_0718_3.jpg" alt="3" width="760" height="346"></p>
<h3>The Youth Influence</h3>
<p>Millennials are leading a new freedom of thought and spirit, says Höllhuber. Gem Visions calls out experiences, travel, adventure, emotions, real connections, and relationships as more precious than possessions to our youth.</p>
<p>When it comes to jewelry, an authentic story; underlining meaning, memories, and emotion; the human touch; and craftsmanship are vital ingredients for today’s younger consumers. According to Gem Visions, Millennials seek out a personal relationship with a designer/artisan. They want jewelry that celebrates important moments, not just conventional milestones, such as birthdays and anniversaries, and they want to be involved in the creative process, not be persuaded by marketing or advertising.</p>
<p>This youth-fueled collective imagination, and the energy and ingenuity that drive change and progress, is shaping social and cultural megatrends and diversity of design direction, reports Gem Visions. This is manifesting itself in the exploration of color. It calls out rainforest and sunrise color palettes for Spring 2019 in celebration of Millennials, citing their preoccupation with gardening and houseplants, exotic travel and adventure, as well as the rise of a new generation bursting with creative and technological ideas. The report forecasts an emphasis on chromatic sequences of shades and tones, particularly pinks from pale rose to neon bubblegum; beige to warm, blush tones of peach; and spring greens.</p>
<p><img src="https://mjsa-site-assets.s3.amazonaws.com/2018_MJSA_Journal/July2018_Images/GemTrends_0718_4.jpg" alt="4" width="760" height="324"></p>
<p>TrendVision cites open, fluid, flexible styles that twist and wrap around the body (lightweight with diamond/pearl/gem accents), as well as designs that are gender neutral (sleek, modern, minimalist). Millennials and Gen Z are driving a new acceptance movement—“Imperfect”—embracing unusual imperfections and rejecting the social media obsessed, highly edited life the majority of their generation lead, says the report. It cites unfinished seams, studded accessories, and piercings juxtaposed with feminine dresses and smart tailoring that offer an anything-goes mantra befitting these gender-fluid generations.</p>

core/freeform

Classic


<h1><img src="https://mjsa-site-assets.s3.amazonaws.com/2018_MJSA_Journal/July2018_Images/GemTrends_0718_TOP.jpg" alt="top" width="800" height="404" /></h1>
<p>The latest Gem Visions report spotlights women and the female power, as well as Millennials and the importance of story- telling in what we choose to wear and how we choose to wear it. Karin Höllhuber, manager creative and retail services of Swarovski Gemstones Business, says the report reveals a “Yes To All” direction, a liberation of design in concept, color, form, cut, setting, and craftsmanship.</p>
<p>Gem Visions 2019 forecasting celebrates the gemstone as the starting point of design, the spark that sets the imagination alight. The rush of color nurtured by the large array of new stone varieties, shades, and tones remains one of the strongest trends in the jewelry world, cites Höllhuber. This all-embracing theme is reflected in palettes that celebrate the lush abundance of rainforests and jungles and the new ideas and directions a new day can dawn in shades of sunrise. Just as the gem color palette is a mix of contrasts, so too are the cuts, from strong and linear faceted shapes to soft and organic “liquid” cabochons.</p>
<p><img src="https://mjsa-site-assets.s3.amazonaws.com/2018_MJSA_Journal/July2018_Images/GemTrends_0718_1.jpg" alt="1" width="760" height="452" /></p>
<p>TrendVision also hails the popularity of color, with the diversity of new and unique gemstones fueling a number of design directions, including multi-stone combinations that are playful, powerful, and hypnotic; minimalistic aesthetics where colors, shapes, and patterns are complementary elements; and organic stones and shapes, especially gem varieties that have interesting inclusions and painterly patterns.</p>
<p>Paola De Luca, founder and creative director for The Futurist, publisher of TrendVision, uses adjectives such as artsy, organic, archaeological, and talismanic to describe gem use in jewelry design—which offers fantasy, escapism, beauty, and meaning in what is currently a very complex, challenging, and uncertain world. Both reports see talismans and symbols as a megatrend in play continuing into the future for both women and youth. Swarovski issued a forecasting report for 2018 focused on the talisman, highlighting five categories relating to love, luck, and protection; the stars and cosmos; faith and magic; the spiritual and healing powers of gemstones; and tech-inspired symbols. TrendVision also cites our primal need for connectivity as the drive to collect talismans and charms, noting that individuals have long used them to weave together stories to bolster a shared collective identity.</p>
<p><img src="https://mjsa-site-assets.s3.amazonaws.com/2018_MJSA_Journal/July2018_Images/GemTrends_0718_2.jpg" alt="2" width="760" height="424" /></p>
<h3>The Female Influence</h3>
<p>Gem Visions cites the rise of the strong, fiercely individual yet resolutely feminine woman, which has gone hand-in-hand with a growing awareness of women’s issues around the world, resulting in a call to action. Over the past few years, Gem Visions has tracked evolving ideals of femininity, and this year notes the growing power of the female, the freedom of women to be them- selves, whoever they want to be. Key jewelry items highlighted include the towering, sleek obelisk form, the born-again power ring, and the armor-like, tribal glamour of cuff bangles—symbols of empowerment.</p>
<p>However women are choosing to empower themselves with jewelry, they’re buying singular items versus sets, says De Luca. The trend is not to match items. People are styling products by layering and assembling them to create their own looks and designs. Using pieces made of lightweight gold with diamond or gem accents, people are layering different lengths and styles on necks, wrists, fingers, and ears. She points out how demand for mismatched earrings has really taken off—the perfection of imperfection—as well as the desire for single studs to satisfy multiple piercings.</p>
<p><img src="https://mjsa-site-assets.s3.amazonaws.com/2018_MJSA_Journal/July2018_Images/GemTrends_0718_3.jpg" alt="3" width="760" height="346" /></p>
<h3>The Youth Influence</h3>
<p>Millennials are leading a new freedom of thought and spirit, says Höllhuber. Gem Visions calls out experiences, travel, adventure, emotions, real connections, and relationships as more precious than possessions to our youth.</p>
<p>When it comes to jewelry, an authentic story; underlining meaning, memories, and emotion; the human touch; and craftsmanship are vital ingredients for today’s younger consumers. According to Gem Visions, Millennials seek out a personal relationship with a designer/artisan. They want jewelry that celebrates important moments, not just conventional milestones, such as birthdays and anniversaries, and they want to be involved in the creative process, not be persuaded by marketing or advertising.</p>
<p>This youth-fueled collective imagination, and the energy and ingenuity that drive change and progress, is shaping social and cultural megatrends and diversity of design direction, reports Gem Visions. This is manifesting itself in the exploration of color. It calls out rainforest and sunrise color palettes for Spring 2019 in celebration of Millennials, citing their preoccupation with gardening and houseplants, exotic travel and adventure, as well as the rise of a new generation bursting with creative and technological ideas. The report forecasts an emphasis on chromatic sequences of shades and tones, particularly pinks from pale rose to neon bubblegum; beige to warm, blush tones of peach; and spring greens.</p>
<p><img src="https://mjsa-site-assets.s3.amazonaws.com/2018_MJSA_Journal/July2018_Images/GemTrends_0718_4.jpg" alt="4" width="760" height="324" /></p>
<p>TrendVision cites open, fluid, flexible styles that twist and wrap around the body (lightweight with diamond/pearl/gem accents), as well as designs that are gender neutral (sleek, modern, minimalist). Millennials and Gen Z are driving a new acceptance movement—“Imperfect”—embracing unusual imperfections and rejecting the social media obsessed, highly edited life the majority of their generation lead, says the report. It cites unfinished seams, studded accessories, and piercings juxtaposed with feminine dresses and smart tailoring that offer an anything-goes mantra befitting these gender-fluid generations.</p>

Design Disruptions

Women and children driving tomorrow’s trends

Share This Page

Featured News

Events

Get Social

Join MJSA