Dawn Muscio on operating without a storefront
In this occasional column, we speak with custom jewelers operating without a storefront and explore the different ways they run their business, the challenges they’ve faced, and how they deal with finding and marketing to new clients.
Tell us about your studio.
I have two studios. I have my current studio in Atlanta that’s a commercial space I sublet from a wholesale diamond dealer. I have a small workshop area that I share with the wholesaler’s staff and a small design cubicle I use to meet with my clients. It’s a symbiotic relationship I have established over 20 years. I buy the majority of my diamonds from them and I do trade services for them as well.