MJSA Custom Jeweler Digital Editions
Read entire back issues of MJSA Custom Jeweler, the only publication devoted solely to the business of designing and selling custom-made jewelry. Many issues include "online extras" not available in the print editions.
At What Price? Nanz Aalund Breaking down the final cost of a reimagined salt and pepper engagement ring.
At What Price? Wendy Brandes Breaking down the final cost to transform an old engagement ring into a set of three “perma-stacked” stacking rings.
At What Price? Mark Grosser Breaking down the final cost of creating a new bracelet using a customer’s existing diamonds.
At What Price? Kelly Williams Breaking down the final cost of a custom Celtic-inspired wedding band.
Coming Full Circle Elichai Fowler on transitioning from retail to custom. By Shawna Kulpa
Crisis Management Green Lake Jewelry Works’ Jim Tuttle on surviving a pandemic. By Shawna Kulpa
Custom Communication Case studies in marketing and promotion with jeweler Mark Loren. By Shawna Kulpa
Custom Whisperers Communication is the key to customer satisfaction. By Shawna Kulpa
Discovering a Client’s Style A systematic approach to discovering a client’s style. By Rich Youmans
Don’t Be a Yes-Man Learning when (and how) to say no to custom design projects. By Irina Missiuro
A GemFest for All Encouraging sales of loose gems can lead to custom commission. By Peggy Jo Donahue
Getting Emotional Greg Stopka prefers the challenge of custom redesigns. By Shawna Kulpa
Lessons Learned Joel McFadden discusses memorable advice, mistakes, and more.
On Deposit How should custom jewelers charge for their design time? By Rich Youmans
A Royal Suite for Mardi Gras Jewelry custom made for a king-and his entire court: A case study with Pav & Broome Diamond Jewelers, Gulfport, Mississippi. By Peggy Jo Donahue
Selling Outside the Box: Calla Gold Custom jeweler Calla Gold on operating as an online business.
Selling Outside the Box: Dawn Musico Custom jeweler Dawn Musico on operating without a storefront.
Selling Outside the Box: Kristy Ford Custom jeweler Kristy Ford discusses her business mode and marketing strategies.
Something Old, Something New... Greg Stopka focuses on transforming heirlooms into opportunities. By Shawna Kulpa
Stage Craft Tips for creating a custom design area that inspires customers. By Peggy Jo Donahue
With a Twist How Joel McFadden created a helix ring that, as he described it, was "nearly impossible" to make. By Deborah A. Yonick