Note: For a full list of available articles on sales and marketing (including those available in PDF format only), go to the MJSA Bookstore. To return to the online article search, click here.
All Dressed Up How to gussy up your sales strategy. By Andrea Hill
Art of the Tale Salespeople as storytellers. By Andrea Hill
Ask Better Questions Improving sales prospecting. By Andrea Hill
Cash Flow Agents How to jumpstart continuous improvement in sales. By Andrea Hill
Gaining Perspective Good salespeople make their products stand out from competitive offerings. By Andrea Hill
In Their Eyes Understanding the customer experience. By Andrea Hill
Just Ask Structuring the perfect sales pitch. By Andrea Hill
More Than a Box Designers describe their use of packaging and display to sell their stories along with their jewelry. By Rebecca Oster Bach
The Next Generation What you need to know now so you’ll be ready to market to Generation Z tomorrow. By Terri Wallo-Strauss
Penny Wise and Pound Foolish How to spend marketing dollars wisely. By Andrea Hill
Planning Ahead Using a promotional calendar. By Andrea Hill
Ponder Power Five questions to answer when planning your advertising. By Andrea Hill
’Round and ’Round How communication between marketing and sales departments is critical to success. By Andrea Hill
Sales Makeover Communicating the benefits of a product or service. By Andrea Hill
Sales Training Five steps toward fueling motivation. By Andrea Hill
Selling Is a Service Giving customers what they need. By Andrea Hill
Selling Stories Learn strategies for crafting and selling your story. By John Shanahan and Tina Wojtkielo Snyder
Shoestring Storytelling Sharing your story in ways that won’t break the bank. By Terri Wallo Strauss
Special Delivery A look at how one start-up company packages its uniquely shaped products. By Shawna Kulpa
The Stunner Using your best piece to impress potential clients. By Tina Wojtkielo Snyder
Super Sellers Look outside the industry for marketing inspiration. By Andrea Hill
Targeted Thinking Considering the seven phases of sales. By Andrea Hill
Watch and Learn Interpreting the customer experience. By Andrea Hill
Websites That Work for You: Video From the 2012 MJSA conFab: video of Eugene Brill and Gary Dawson session on effective web strategies and site critiques.
What Is Marketing? Outlining the four phases that lead to marketing success. By Andrea Hill
Who Are You? Defining your key customers. By Andrea Hill
MJSA members receive exclusive informational and marketing benefits, from free promotional placements to information research services.
