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MJSA Custom Jeweler

MJSA Custom Jeweler focuses on how to meet consumers’ desire for personalized jewelry that reflects their unique tastes and beliefs. It’s published quarterly as a special section in MJSA Journal (February, May, August, and November).

Featured Articles

Coming Full Circle
Jeweler Elichai Fowler explains how he transitioned from retail to custom.

On Deposit
How should custom jewelers charge for their design time?

Getting Emotional
Greg Stopka perfer the challenge of custom redesigns.

Selling Outside the Box 
Dawn Muscio on operating without a storefront. 

On a Roll
David Holloway turns a random comment into an everlasting heirloom.

Recent Articles on Custom Design

At What Price?
Jennifer McFadden, of the Art of Jewelry by Joel McFadden, breaks down a custom piece fee by fee.

In an Atmosphere of Quiet
Victor Hararuk listens to his winning intuition 
By Irina Missiuro

I Wish I Knew Then…
Alex Gulko’s reflections on life lessons

It’s a Stretch
Expanding your skills to achieve a perfect fit 
By Lee Krombholz

Don’t Be a Yes-Man by Irina Missiuro
Learning when (and how) to say no to custom design projects

Charting a Course for Custom
Joel McFadden appointed director of MJSA Council of Custom Jewelers

Something Old, Something New... by Shawna Kulpa
Greg Stopka focuses on transforming heirlooms into opportunities

At What Price?
Breaking down a custom piece, fee by fee

Customer Whisperers by Shawna Kulpa
Lee Krombholz, Dawn Muscio, Gary Dawson, and Joel McFadden offer experience-honed tips on communicating with your customers. Read on to find out ways to ensure client satisfaction.

Social Media How-To by Irina Missiuro
Platforms and tactics for custom Jewelers

Fresh Heir by Irina Missiuro
Transparency and communication are key when transforming heirlooms

"I Came from an Environment of Sharing"
A profile of Joel McFadden, the first Mentor Jeweler appointed by MJSA’s Council of Custom Jewelers

An Uncustomary Request by John Shanahan
Creative freedom and some unusual pearls helped Brenda Smith to create an award-winning necklace

Custom Defined
An interview with Lee Krombholz, chair of MJSA’s Council of Custom Jewelers 


About MJSA Journal

Every month, readers turn to MJSA Journal for the latest technical insights, bench tips, fashion trends, and business and marketing insights. As one reader said, "The Journal’s in-depth bench info and hands-on instruction are unmatched in the industry... People that read the Journal love it—nothing else in the industry helps them to run their businesses as efficiently." To learn more about MJSA Journal, click here.

Advertise in MJSA Journal

Interested in advertising in MJSA Journal and reaching thousands of professional jewelry makers and designers? Download our Media Kit. MJSA members receive a $700 discount on display advertising.

To learn more about advertising, click here.



MJSA Media Kit 2019




MJSA Advantage

MJSA members receive exclusive informational and marketing benefits, from free promotional placements to information research services.